Keds is a shoe company that was first introduced in 1916 by US Rubber. Keds were first mass marketed in the 1960s as canvas-top sneakers. Keds are canvas shoes with laces and rubber soles. While Keds popularity dropped in the 1990s, by the turn of the century, Keds increased in popularity. Now, Keds are an expressive fashion staple that are worn worldwide.
But who wears Keds? It seems well know celebrities have embraced the vintage shoe, especially the country pop singer Taylor Swift, who has been spotted by many a camera wearing her canvas kicks. This is no surprise, as Taylor Swift has teamed up with Keds, creating the stylish Taylor Swift shoe collection.
If you ever venture out in the world, then you’ve at least heard of pop singer Lana Del Rey, who sang Young and Beautiful in recent The Great Gatsby film. Lana has worn red Keds champion canvas shoes with a casual outfit.
Young actress and singer celebrity Ariana Grande sports her Keds Trainers in the famed magazine Seventeen.
So just why are Keds so stinkin’ popular? Well, one of the reasons is that they are living remains of time long past. It’s very likely that your parents and grandparents were kicking with Keds when they were growing up. Not to mention, vintage styles have increased in popularity over the last few years, bringing things that were worn everyday fifty years ago back in the spotlight. It’s no wonder, as Keds and other clothing from the past is just so stylish! Others love Keds because they’re just so American. Remember, Keds were created by US rubber, trying to get people to buy rubber shoes in such industrial times. Even though shoes like Converse and Keds are such a blast from America’s blast, the shoes today are worn throughout the world. Will Keds ever go out of style? Shoe trends come and go, but it’s obvious that Keds will always be classics.